If you've been building an audience on social media and wondering what to actually do with all those followers, this one's for you. We're diving into the world of paid digital products and showing you exactly how to transform your wellness knowledge into real income.
The truth is, if you have expertise that people are asking about, you're already sitting on a goldmine. You just need to know how to package it.
Getting Past the Mental Roadblocks
Before we get into the how-to, let's address the elephant in the room: that voice in your head saying "Why would anyone pay for this?"
Your brain is going to fight you on this. The moment you have an idea (maybe teaching that meditation technique you're known for), the doubts start flooding in. "It's too simple." "It's free on TikTok." "I don't have enough credentials."
We see this every single time someone considers creating their first digital product. It's like clockwork.
Here's what we need you to remember: people in the wellness space are actively searching for solutions. They have problems, they want transformation, and if you can solve their specific issue, you can absolutely sell something to help them.
And yes, there is room for you. We get asked constantly whether the wellness industry is saturated. The short answer: absolutely not. There's space for your unique perspective and approach.
The Secret is in the Questions They're Already Asking
Want to know the easiest way to figure out what digital product to create? Pay attention to what people are already asking you.
Whether you're getting questions in your DMs, comments on your posts, or conversations at your local yoga studio, those repeated questions are your roadmap. "How do you meditate at home?" "How do you meal prep for five kids?" "What's your morning routine?"
Those questions represent problems people want solved. And problems people want solved are things they'll pay for.
The money really is in the specificity. Instead of creating something broad like "wellness coaching," focus on answering one very specific question that keeps coming up. Your digital product should solve that one thing really well.
Start Small, Think Minimum Viable Product
We're huge advocates of starting with the smallest possible version of what you could sell. Don't create some massive course with twelve modules and three different software platforms. Make the tiniest thing that still delivers value.
Answer one question. Solve one problem. Prove to yourself that people will buy from you.
Then, if you get feedback asking for more, you can create another small product. Maybe eventually you bundle them together or create something bigger. But start microscopic.
This approach gets money in your bank account faster and builds your confidence as a creator.
What Makes a Good Digital Product
Every successful digital product needs a few key elements:
Extreme Specificity: We cannot stress this enough. The more specific your solution, the more likely someone is to buy it. "Seven days to better sleep" beats "improve your wellness" every single time.
A Clear, Desirable Outcome: People need to know exactly what they'll achieve after using your product. They're not buying your ebook or course, they're buying the result. As our friend Kelly Deal puts it perfectly: nobody buys a program. They buy the outcome of that program.
Simple, Accessible Format: Don't overcomplicate the delivery. Your audience doesn't want to download three different apps and access videos in four different places. Make it dead simple to consume what you're teaching.
Trust from a Small Audience: You don't need thousands of followers. We've worked with people who had under 100 Instagram followers and basically no email list who made excellent money with their first digital products. The number of people you need to make this worthwhile is shockingly small.
Choosing What to Create
The sweet spot lives at the intersection of three things: what people are asking for, what you have expertise in, and what lights you up.
First, is this needed? Are people actually asking these questions? Do you know for a fact this solves a problem they have?
Second, can you provide this? And here's where we want to address something important: you don't need to be the world's leading expert. If you're just one or two steps ahead of someone, you can absolutely help them.
In fact, sometimes being closer to where they are now makes you a better teacher. We've all learned from someone who was ten steps ahead and had completely forgotten what it was like to be a beginner. They skip over the basics because it's so obvious to them.
Someone who just figured it out themselves? They remember exactly what you're struggling with. They know which parts are confusing and which shortcuts actually work.
Think about learning to cook. Would you rather learn from a professional chef with twenty years of experience, or from someone like you who has kids, a job, a real life, and figured out how to make healthy meals happen anyway?
We'd take the regular person every time.
Types of Digital Products to Consider
Ebooks: These are often the fastest to create. With tools like Canva, you can literally create a professional-looking ebook in under an hour using their templates.
Online Courses: These work well for step-by-step teaching, but keep them short and focused. Don't create something that takes months to complete when you're just starting out.
Coaching Programs: Think containers like six-week programs or three-month intensives. Again, avoid committing yourself to year-long programs until you know this is a good fit for both you and your clients.
Audio Content: This is one of our absolute favorites. People get hung up on video production, lighting, and where to film. But audio is incredibly powerful and much easier to create. You can sell audio meditations, audio lessons, or teach whatever you teach using just sound.
We love private podcasts for this. Your phone's voice memo feature is all you need to get started.
The Tools You Actually Need
Ready for this? You probably already have everything you need:
Your phone (for recording audio and video), Canva (for creating ebooks), Google Docs (for writing), and a platform like Marvelous to host and sell everything.
That's it. Maybe add Kit for email marketing if you want to build a list, but honestly, you can start with just your phone and one good platform.
It's never been simpler to create and sell digital products than it is right now.
You Don't Need Perfect, You Need Started
Remember, you're not charging by the hour here. People aren't paying for your time, they're paying for a solution. They're paying for a faster path to solving their problem than having to search and research and piece things together themselves.
Even if the information exists somewhere else for free, you're providing it in an organized, actionable way that saves them time and gets them results faster.
You don't need to have it all figured out. You don't need it to be perfect. You just need one solid idea and the right mindset to create something valuable for your existing audience.
The market isn't saturated. The world is waiting for what you have to offer. Pick a date on your calendar, give yourself a few hours to create something small, and just do it.
Your wellness expertise is more valuable than you think. It's time to start treating it that way.
