As wellness creators, we often find ourselves asking the same question: how can we make more money without completely overhauling our business model? We've been having this exact conversation lately, exploring creative ways to increase revenue beyond just offering the same thing over and over again.
The truth is, there are strategic ways to diversify your income that don't require starting from scratch. We've compiled nine practical approaches that can help you boost your revenue this fall, many of which you can implement immediately.
1. Start With What You Already Have: Diversifying Your Income
Here's something that might surprise longtime coaching clients who've heard us preach "focus on one thing" for years. We still believe in that foundational principle, especially when you're building your first scalable offer. But there's an important caveat we've always included: if you're not making enough money in your business or you're brand new, we absolutely encourage you to add income streams alongside building your one scalable offer.
This might look like one-on-one coaching, consulting, private lessons, or teaching something you can immediately make decent money doing. The key word here is "alongside," not "instead of."
Let us be crystal clear about what we're NOT suggesting. If you have a membership, do not create a second membership. We've seen maybe one or two clients over the course of more than a decade who've successfully managed dual memberships, and even then, they probably would have been better off focusing on one. Just don't do it.
2. Mine Your Existing Network for Gold
Your current clients and email subscribers represent your most valuable opportunity for additional revenue. These people already know who you are, trust your expertise, and likely receive your newsletter. Instead of spending time and money acquiring new clients (which is expensive no matter how you slice it), look at what your existing audience is already asking for.
Pay attention to the questions that come up repeatedly. Notice what frustrates you about the questions people ask (that frustration often signals a gap you could fill with a product or service). Sometimes the most obvious solutions are sitting right in front of us, but we dismiss them because they seem too simple.
One of our favorite examples is the Wellness Creator Marketing Assistant we created, which is simply a collection of AI prompts. This $27 product sits on our website, linked in multiple places, and consistently generates sales. Twenty-seven dollars here, twenty-seven dollars there. These kinds of products don't require ongoing marketing time, but they create steady additional income.
Consider what you could offer your existing clients: one-on-one coaching sessions, bundled packages that combine existing resources with personal consultation, or group programs that give your most engaged students deeper access to your expertise.
3. Create VIP Tiers and Expansion Opportunities
If you already have a successful course, membership, or group program, adding a VIP tier is one of the easiest wins you can implement. This isn't about creating something entirely new but about offering more direct access to you personally.
Your raving fans, the students who are absolutely obsessed with your work, are often waiting for you to create an opportunity to go deeper. They want more time with you individually. By creating a higher-tier option, you're actually giving these dedicated clients a gift while generating what business people call "expansion revenue" (making more money from existing customers).
Not sure what your audience wants? Ask them directly. Send an email saying, "I'm thinking about all of you and wondering what you're struggling with. If you could have anything from me right now, what would it be?" This creates another touchpoint with your audience while gathering invaluable market research. You might discover ideas that seem so obvious you never thought to package them as offerings.
4. Develop Micro Offers That Work While You Sleep
Small offers in the $10 to $30 range can create surprising income streams over time. Look at what you already have: popular meditation recordings, ebooks from previous years that could use light updates, video series that people loved, or specific modules from larger courses.
If you have an online course, breaking apart modules and selling them individually is becoming increasingly popular in the online education space. You've already created the content, so why not repurpose it? Use AI to help craft the marketing copy, create simple sales pages, and test the market with minimal effort.
These micro offers are low-risk for both you and your customers. The small price point makes the purchase decision easy for clients, while requiring minimal ongoing marketing effort from you. Plus, successful micro offers become assets you can bring back during seasonal sales or use as bonuses for larger launches.
5. Add Affiliate Income to Your Content Mix
Thanks to the growth of influencer marketing, affiliate programs have become incredibly accessible. Most brands now offer affiliate or ambassador programs, regardless of your follower count. Your coffee maker, vibration plate, yoga mat, or protein powder company likely has a way for you to earn commissions on sales.
If specific brands don't offer affiliate programs, Amazon's affiliate program is a simple fallback option. There are also specialized platforms like LTK (formerly Like to Know It) that make affiliate marketing even easier.
For those using Kit as their email service provider, they've added an app called Data Dyno specifically for Amazon affiliate links. You can easily include product recommendations in your newsletters with affiliate widgets that link directly to Amazon purchases.
The key is thinking beyond just your professional recommendations. People are curious about everything: your necklaces, glasses, nail polish, books you're reading, or home products you love. We've all seen YouTube videos where viewers ask about completely unrelated items the creator is wearing or using. Why not anticipate these questions and provide affiliate links proactively?
This isn't about making thousands of dollars immediately, but about creating multiple small income streams that add up over time. Once you've set up these affiliate relationships, the ongoing effort is minimal, but the passive income can be quite nice.
6. Plan Strategic Paid Challenges
Since we're recording this in August, fall challenges present a perfect opportunity to generate revenue while re-engaging your audience. Think about offering a five-day reset, seasonal detox, or skill-building challenge that you charge $50 to $100 for.
Paid challenges serve multiple purposes: they attract new audience members, re-engage existing followers, create immediate revenue, and provide a natural opportunity to pitch your higher-priced offerings like memberships or courses.
We used to teach a program called the , where we encouraged free challenges followed by paid program launches. Even with paid challenges, we highly recommend pitching your signature offerings at the end. These participants are excited, have just worked with you, love the community experience, and are primed to continue the relationship.
If charging participants and then pitching them another program feels uncomfortable, consider offering the challenge fee as a credit toward your larger program. But don't skip the pitch entirely. These people are warm, engaged, and have just experienced your teaching style. It's smart business to invite them into longer-term programs.
Here's a creative twist we've noticed: some wellness creators do challenges as YouTube content, documenting their own 75-day fitness journey or similar personal challenges. At the end, they invite viewers to join their paid membership to do the same challenge with group support. This approach builds a massive audience while creating a natural sales funnel.
7. Maximize Your Newsletter Potential
If your newsletter has fallen by the wayside, getting back to a weekly or bi-weekly schedule should be a priority. Your existing subscribers represent your most valuable audience, and consistent communication reminds them you exist while providing opportunities to mention ongoing programs, share affiliate links, and deliver valuable content.
With AI assistance, creating newsletter content has never been easier. You can quickly generate ideas about current trends, seasonal topics, or timely wellness information. Keep a running list of all your existing assets (courses, ebooks, video series, tools) so you can easily bundle and promote different combinations throughout the year.
For those who love writing and creating substantial newsletter content, consider adding a paid tier. Platforms like Substack and Beehive have made paid newsletters increasingly common, and readers often subscribe not just for extra content but to support creators they love.
This works best if your newsletter goes beyond transactional updates about your schedule or events. If you journal publicly, create mini-blog content, or share deeper insights through email, a paid tier could provide additional monthly revenue while giving your biggest supporters a way to contribute to your work.
8. Network in the Real World Again
We know, we know. The eye-rolling has begun. But hear us out: since COVID, people are genuinely craving face-to-face connections. The networking opportunities in your local community might be more robust than you think.
Check out what's happening in your neighborhood. Look for networking groups, business meetups, or community events. Many local businesses are always seeking speakers for evening workshops or lunch-and-learn presentations. CrossFit gyms, co-working spaces, and wellness centers often need content providers.
Think about businesses that serve the same clientele you do but offer different services. A massage therapist and a nutritionist serve similar clients but provide completely different expertise. These complementary business relationships can be incredibly valuable.
If you don't know where to start, explore Facebook neighborhood groups, Meetup.com, or Eventbrite to find local gatherings. Commit to attending at least one new networking event per month, even if just as a participant to test the waters. Not everything will be a good fit, but you'll likely meet interesting people and discover opportunities you didn't know existed.
For those in rural areas, online networking events can serve the same purpose. The key is making networking a consistent part of your marketing efforts rather than something you do sporadically.
9. Explore Corporate Wellness Opportunities
Many companies, especially larger corporations, have HR mandates to support employee wellness and are actively seeking local wellness professionals. They need lunchtime yoga instructors, lunch-and-learn presenters, and workshop facilitators.
These businesses are often easy to approach because they have budgets specifically allocated for employee wellness initiatives. You can literally cold-call HR departments and offer your services. They're typically receptive because finding quality wellness providers is often challenging for them.
If you're offering free presentations to build relationships, bring discount cards that expire within a week or two of the event. This creates urgency for attendees to try your paid services while the experience is fresh in their minds.
Don't make assumptions about who can afford your services or who might be interested. We often think we know where we'll find our best clients, but business growth requires consistently putting yourself out there and asking for what you want. You never know which connections will lead to significant opportunities.
Quick Implementation for Immediate Income
If you need money quickly, here's your priority list:
Start with expansion revenue from existing clients. This is the fastest and most reliable approach. If you're in a tight financial spot, send personalized messages to your best clients about new opportunities to work together. Don't just rely on group emails or social posts – reach out individually to people who know and trust you.
Also send a broader email to your entire list, because you never know who's ready to invest but hasn't been actively engaging with your content.
Next, if you have existing digital assets (course modules, challenge materials, popular resources), spend an afternoon at a coffee shop turning these into mini-products. You can start by creating simple product links and sending them to your list. If there's interest, invest time in professional sales pages later.
Setting up affiliate relationships requires a few hours of administrative work initially, but once you're in various systems, adding affiliate links becomes effortless. The upfront effort creates ongoing passive income potential.
Preparing for Your Busiest Season
Remember, you're heading into the heart of wellness business season. The period between November and the end of January represents the busiest time for most wellness businesses. While spring and summer might feel calm (and revenues might dip), fall signals the beginning of hustle mode.
Start thinking strategically about Black Friday promotions and January New Year energy. These nine income diversification strategies can help you build momentum heading into your most profitable months while creating sustainable revenue streams that work year-round.
The goal isn't to completely transform your business model but to thoughtfully add income sources that complement your existing work. Each strategy we've discussed can be implemented alongside your core offerings without overwhelming your marketing efforts or confusing your audience.
Your existing audience, combined with smart income diversification, represents the fastest path to increased revenue. Rather than constantly seeking new clients, focus on serving your current community in new ways while strategically expanding your reach through networking and partnerships.
These approaches require effort, but they're the same foundational business-building activities that successful entrepreneurs have always used. The difference now is that digital tools and social platforms make implementation faster and more scalable than ever before.
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